Instagram Content Ideas for Interior Designers

Introduction

Interior design is a visual field — and social media is your digital showroom. Want to stand out? Here are 7 content ideas we’ve used with top interior brands:

1. Before & After Transformations

These never fail. Show the makeover magic!

2. Mood Boards & Color Palettes

Inspire your audience with curated themes and materials.

3. Designer Tips & Hacks

Educate your audience. Short reels with space-saving tips or lighting tricks work great.

4. Project Walkthroughs

Film vertical videos showing a home or office tour.

5. Client Testimonials

Capture genuine feedback — even a short video or text with visuals builds trust.

6. “A Day in the Life” Behind-the-Scenes

Show how your team works — meetings, samples, 3D renders, or site visits.

7. Trend-Based Reels

Use trending audio to add fun while staying niche-relevant.

Conclusion

Consistency with creativity is key for interior brands. These content types not only showcase your work but attract dream clients too.

FAQ

Q: How often should interior designers post on Instagram?

A: Aim for 3–4 posts a week and 1–2 Reels — focus on quality over quantity.